AI Insights · Timothy · January 2021
Top 5 Music and Podcasts Apps on iOS in Latin America - Q4 2020 Performance
An analysis of the top 5 music and podcasts applications for the iOS platform in Latin America during Q4 2020, revealing trends in downloads, revenue, and weekly active users.
As the year 2020 came to a close, the music and podcasts app scene on iOS in Latin America witnessed varying performances among the top players. Data from Sensor Tower provides a glimpse into how these apps fared in the fourth quarter.
YouTube Music showed a steady increase in downloads, starting at around 52K in late September and peaking at approximately 72K in late December. Weekly active users saw a significant jump from 2.4M to over 3.3M, highlighting the app's growing engagement in the region.
Deezer: Music Player, Podcast experienced a slight fluctuation in downloads, hovering between 35K and 40K, with a notable dip to around 34K in late December. Weekly active users gradually decreased from 1.45M to 1.33M over the quarter.
TuneIn Radio: Music & Sports maintained a modest level of downloads, ranging from approximately 5K to 6K, and concluded the quarter with a high of nearly 7K. Weekly active users had a consistent presence, starting at around 50K and ending the quarter with a slight increase to 53K.
Spotify - Music and Podcasts led the pack with the highest number of downloads, starting at 167K and reaching a peak of 234K in late November. The app also boasted a large number of weekly active users, starting at 8.7M and climbing to a staggering 9.5M by the end of November, before stabilizing at around 9.1M.
Everand: Ebooks and audiobooks, while not a traditional music app, added variety to the top apps list with its focus on audiobooks. Downloads for Everand started at 2.2K and saw a high of 3.5K in late October. Weekly active users showed a modest increase from 20K to 21K throughout the quarter.
For more insights into the performance of apps in various categories and regions, Sensor Tower's detailed analysis and data offerings can shed further light on these trends.